In this post, I’m going to expose you to some truths about product creation and maybe even some truths about yourself that you didn’t know about.
No, I’m not a psychic. I just know how it is to feel like you can’t do something and later on realizing that you indeed, can.
We’ve all gone through this, do you remember when you couldn’t walk? Well, probably not, but what did you do? You eventually learned.
What about riding a bike? Driving a car? Kissing a guy or girl? All these things that you didn’t know how to do, once upon a time, yet some of these things you now do regularly.
You know what the common theme here is? Have you ever realized that all these things you’ve never done and claim you can’t do are governed by one thing? Fear.
Fear that you’ll get it wrong, fear that you’ll waste your time, fear that you’ll waste your money, fear that you don’t know enough, etc…
All these fears are good for only one thing. Paralyzing you. In other words, nothing.
The psychology of fear is that you won’t take part in something you’re afraid of, but most of the time you’re not truly afraid. I mean you’re not exactly terrified of something like product creation, are you?
Having someone put a gun to your head threatening your life for your valuables is terrifying. Product creation isn’t.
Product creation is more like the cold swimming pool water that you barely stick your toes in, yet once you submerge yourself, you get acclimated.
So why are you afraid of jumping in the swimming pool? Because the water is cold and cold is well, uncomfortable.
But it’s a hot sunny day and the heat is starting to get to you and it makes you feel yet again, uncomfortable.
After dipping your toes in a couple times, you decide to jump in and at first, it’s very uncomfortable. But soon after, you get acclimated and you realize why everyone else got in the pool in the first place.
The water didn’t get any warmer than before when you were dreading it, you simply adapted. Moreover, you traded a bit of discomfort (the cold water) for your former, more lingering discomfort (the sticky, hot, humid, sunny weather).
So if your current financial situation right now seems hot, sticky, humid and uncomfortable, maybe it’s time to trade that in for another discomfort, but a discomfort that you will get acclimated to eventually but more importantly, relieve you of that lingering, sticky, hot, humid, discomfort.
If you’re going to be uncomfortable anyway, why not benefit from it? Especially when you’ll eventually get accustomed to it. This is how you must see product creation. It’s not threatening, it’s not scary, it’s just a bit uncomfortable at first.
So are you ready to get in the pool? Let’s go!
If you’ve ever put any thought into product creation but you haven’t taken any action yet, chances are one of the four bullet points below is stopping you:
- You lack the knowledge
- You don’t have the money
- You don’t have the time
- You have no methods or systems
If any of the above bullet points apply to you then stay tuned. I’m gonna explain to you how you can un-apply them.
You lack the knowledge
First thing’s first, let’s start with the first one, lack of knowledge. I remember it like it was yesterday, I was mulling over how I was gonna go about creating my first information product and I was doubting my credibility or knowledge.
Fast forward a year and about a half dozen product launches, I am now seen as a guru by some in my field.
Here’s the truth about knowledge, it’s everywhere! And most of it is free! Matter of fact, most of the information found in information products are readily available on the internet, it just takes a bit of research.
So when you purchase an information product, you’re not really paying for the information, you’re paying for the convenience of having the information brought to you in an organized fashion.
That should spark up a light bulb in your head and you should be asking yourself, can you reverse engineer this process?
Can you do research on a particular topic, learn about it, and then deliver that knowledge in an organized fashion? If you answered yes, then you can be a product creator.Sometimes the best way to learn about something is to teach about it, you’ve done it before, we all have. Remember back in school when you had to deliver a research paper on a topic? Product creation is a lot like that research paper, except you’re not going to be rewarded in grades, you’re gonna be rewarded in cash.
Lastly is you have to come to a realization about yourself here. If you know anything about anything in a certain niche or topic, chances are you know more than most people do. Don’t be afraid to teach what you already know.
You don’t have the money
Listen, it doesn’t take a lot of money to create a product. My first ever product launch cost me maybe $50 all expenses accounted for.
I paid for an auto-responder so I could email my buyers (by the way, Aweber offers free trials nowadays) I paid for a WSO thread on the Warrior forum and that’s about it.
The rest was just in the process of crafting the product itself, it requires no money, just a little bit of effort and time, which brings us to the next bullet point.
You don’t have the time
I know, you’re time is valuable. Everyone’s time is valuable and that’s because it’s not unlimited and anything that has a limit, usually has some value.
But don’t let this stop you. You have the time. If you spend 1-2 hour to plan for one day, 1-2 hours to research on another and 1-2 hours to create for the following two days, then by the end of those four days you should have a product to stamp your name on.
At the end of the day, time becomes readily available with a little bit of sacrifice. For example, if you watch TV, stop watching TV for about an hour a day, now you have time. Sacrifice the TV for a few days, create a product and stamp your name on it. Trust me, the TV will still be there when you get back.
You can’t make time out of thin air, you can’t add a 25th hour to the day, but what you can do is utilize the 24 you get every single day a little better and that comes with a few changes and sacrifices. For most people that sacrifice begins with the TV.
You have no methods or systems
Again, this one is similar to the knowledge one and trust me, like the knowledge one, it is available.
Methods and systems is a bit more close kept than just general knowledge, however. This doesn’t mean you won’t be able to find it, it just means it may take a bit more ground work and digging up.
You can also simply put what you already know to the test. The only way to know if a method works or doesn’t is to test it. This brings us back to the fear topic. You can’t be afraid of testing. Every guru and internet marketing extraordinaire STILL tests things out. Moreover, every system was generated through testing. The only way to know for sure is to test. Don’t be afraid of failure, failure is a natural result of a test, as is success. The only true failure is the result that never happened.
If you are absolutely clueless and you’re willing to invest in a method that works or you just want the convenience of having a method laid out for you and skip the failures and the testing, then my best recommendation is a new course that just released at the time of me writing this, it’s called 5 Figure Machines.
I could get into my own methods but that’s for another day and another blog post. What I can tell you is that the methods taught in the 5 Figure Machines course is about as close to a mirror reflection of my methods as I’ve seen so far, so therefore I recommend it.
All that’s left now is for you to take action, get out there and create a product. Trust me, the water is perfectly fine. 🙂
Until next time, be bold, be brave, keep evolving and stay uncomfortable.